Passionate About

Basketball, cooking, bowling, listening to music, dancing, getting involved with anything that has to do with mental health and the wellness of the neuro-diverse people

Purity Mwaka

Paid Media Specialist

Purity has a clear pathway, leading through her varied life experiences to finally joining us at NEO.
Purity is a lifelong learner, with the drive to continuously improve herself and give the best in everything she does. From the moment when friends in Nairobi first saw her creatively advertising various homemade products on social media, they told her - you’re really good at this, and you should get involved with digital marketing.
“What on earth is digital marketing”? Asked Purity back then. That seems hard to believe now, because from that moment she spent years learning everything about the field, and has become an expert in all the complexities of our profession. Purity’s passion for all of it is clear within seconds of talking with her.
Arriving at a love of digital marketing is one thing, but why NEO?
In previous roles, Purity has always given more than she needed to; taking it upon herself to develop new strategies and improvement plans or to investigate new technologies and root out inefficiencies. This desire to be part of progress and uncover solutions, regardless of the confines of her “job description”.
At NEO, Purity has joined us as a specialist in Paid Media and Analytics, but in our team, we all embrace that our roles are fluid, as innovation is at our core. We are not defined by our job descriptions, and there is always space to iterate and get creative, not least because it helps us to always see the big picture, and better serve our clients and partners.
In that sense, we are excited to welcome another team member who shares our passion and commitment to evolving and growing.
Outside of work, Purity will tell you she is “not very interesting”, and loves to cook, go walking, listen to music, and pet any dog within a 15-mile radius. On her TV, there’s basketball and Miami Heat (only the bits with Jimmy Butler in it).
As our clients soon discover, however, Purity has a lot to say. Big challenges like optimising performance marketing are things she loves to get stuck into. Above all, Purity thrives on helping clients understand their audience, helping them build campaigns and deep dive on analytics, and to make  Google Ads and Meta Ads work more smoothly.
In the end, for Purity, the curation and intersection of passions, hobbies, and talents are all about joy and the power of kindness. It shines through when you speak to her, and we can’t wait for you to meet and work with her.


Passionate About

Basketball, cooking, bowling, listening to music, dancing, getting involved with anything that has to do with mental health and the wellness of the neuro-diverse people