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Lifelong Learning

Marketing Academy

The challenge

Welcome to the new world of education marketing. You've got 1.7 seconds to attract someone’s attention and interest online. But how? Where? Let's dig deeper. Is it possible to use Facebook (+Instagram) and Google in a way that both complement each other? Many educational institutions remain traditional, missing the opportunities to meet the needs of tech-savvy students. That gap is widening every day, and great institutions with lots to offer are becoming invisible because they don’t adapt.

the opportunity

Get ready for Gen Alpha applicants! Wait, has the Gen Z buzz even died out yet? The world is changing, and prospective students have rapidly changing interests, focus and online behaviour. The opportunity is that, by knowing what they want and where they are, institutions can meet the needs of a new generation of learners. If this is all very new, no problem. NEO can take you from zero to hero with a digital omni-channel strategy (from Facebook & Instagram Ads, to Google & YouTube Ads, and TikTok Ads) that aligns with your overall marketing strategy. Don’t have a marketing strategy? We can support that too.