There is no shortcut here. Institutions can not control the content of these interactions. Trust is critical here, and attempts by institutions to script the message can fall flat as marketing-savvy digital natives detect that inauthentic tone. What you need is an evangelist to speak on your behalf, but in a way that comes from what they truly feel.
We help build the capacity of your team to develop a network of brand evangelists, who already have shown a positive connection with your institution and its community, but need support to take the next step in. Whether a current student or alumni, NEO can help you develop that strategy so that your student evangelists can find the right online spaces in which to interact, and get their own message across. These are not “student representatives” but rather community members whose authentic support of your institution can be developed and articulated. In this new space, the institutional voice cannot be in the room, but those who can speak on your behalf must be there. Through a robust evangelist programme, for example, we have new approach and tone to engage with dormant leads, who did not respond to the institutional tone or offer.